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Sprite, a Coke a Cola company launched an interesting soda campaign featuring some of your favorite rappers. The campaign is promoting 16 limited Sprite cans with lyric quotes from Drake, Nas, Rakim Allah and Notorious B. I. G. on the cans. So Lets break it down.
Although he is the most current rapper in these advertisements we can’t even believe the Sprite Marketing team would have the guts to position Aubrey Graham as though he is the top rapper ever. Sorry Sprite but this Jewish actor from Degrassi didn’t start from the bottom and he still not there lyrically to be in the same sentence as Rakim, Nas, or Notorious B. I. G..
The way Sprite positioned the campaign, it appears to any youngsta that Drake is the king of Hip Hop…and he’s not. #1 rap songs don’t make you the king considering radio programers basically know nothing about the culture and are influenced by guess who…Sprite advertisement money. This is wack on too many levels.
The Homie from Queens is definitely a lyrical genius and rightly so, but have you ever looked at Nas?…he looks like he doesn’t age. Drinking Sprite or any soda will not prolong your beauty or increase your rhyme skill. It will only make you a funky diabetic. Go ask Phife dawg. Nas told us he was highly influenced by Rakim so we are sure Nas didn’t know his name would go in front of his mentor.
Hey Sprite his name is actually Rakim Allah…but we’re sure that didn’t go well with the campaign. We all followed the leader because he took the average party nursery type rhymes of the early 80’s and created his brand of prophetic / scientific / strong black male / five percent inspired / positive / Langston Hughes type lyrics to the masses. He should never be on the bottom of any hip hop list because he is the God of Hip Hop. Rakim is regarded as one of the most influential and most skilled MCs of all time. The only rapper in this campaign to be nominated for induction into the Rock n’ Roll Hall of Fame…so tell us again why he is not on the top?
Notorious B. I. G.
No disrespect but somewhere Biggie’s Mom is cashing a fat check with no idea of the effects of this campaign. Somebody please tell Ms. Voletta Wallace don’t let them sell diabetes to black youth with your son’s legacy.
Lastly, all soda is BAD…not Michael Jackson bad, but it will kill you Bad. Don’t drink Sprite or any sugar laced soft drink…obey your thirst by getting something that flows better than any MC… spring or alkaline water (not tap or purified). Peace.
Nation19 new issue: The food Issue.