Many years ago (If you were a Hip Hop head) you couldn’t wait to get the new issue of The Source Magazine. Published every month for over 20 years, The Source was the Hip Hop Bible. Today social media has changed the delivery of information of Hip Hop artists in an ever changing new way. Outlets like Facebook, Twitter, Instagram, Snapchat, and Youtube allow much more interaction with the artists you like, and don’t like. But there is still a glitch in the system that pushes the cream to the bottom so to speak. Clever marketing campaigns fueled with money, high profile billboards in major locations, expensive music videos and advertisements everywhere can push the not so talented artists to the top. This leaves the very talented artists that are not supported by money and labels to have to fight to get the attention of the public. Rapping about weed and strippers sells because the young RAP music consumers are being taught to gravitate toward a materialistic capitalist ideology.
What can we do:
As of today Nation19 reaches and engages more people on a weekly, monthly, and yearly basis than The Source Magazine on facebook alone.
Our reach and exposure demands us to be responsible. The Source introduced Five-Mic rating when albums were king. If you had a dope album you could possibly receive 5 mics. At the time 5mics was more important than the Grammy’s to artists. Ice Cube’s first solo album, “All for One” by Brand Nubian, and Nas’s “Illmatic” are a few coveted albums to receive this rating.
But singles are king today not albums. This is where we built the 19 MC’s list from. It is not a contest.
As you know Nation19 is a curated news outlet phenomenon that continues to push the bar of consciousness in Hip Hop and in media reporting. We receive many request to showcase MC’s around the world but we never did it until now. Register for the list and let us know who are the MC’s the world needs to know about.